Just Win, Baby
The biggest challenge I faced as a tech blogger was a simple one: motivation. By that, I don’t mean that it was hard to write — it never was. But towards the end, it was getting hard to get excited to write on a daily basis. I needed to be driven. That’s when I’m at my best.
Tech blogging is a game. Most of those still doing it probably won’t admit it, but it is. That’s the only way you can think about it if you aim to be the best. Competition pushes everyone. With blogging, as with all things, you have to be in it to win it.
Now, there are several ways to play this game. And there are different standards of winning. At first, when I was a no-name blogger writing on my own, my goal was simply to get recognized. When I achieved that, my goal had to switch. So it became writing the best headlines. Then it became being more prolific than anyone else. Then it was getting to the top of Google News. Then it was owning certain areas of coverage (location, etc). Then it was writing long “thought” pieces while retaining readership.